So storing, optimizing and organizing photos was a daily frustration for an overburdened workforce.
Content came from all channels: email, social media, even text message. Keeping straight the brand’s line of watches and sunglasses was hard enough, not to mention the nearly endless stream of photos depicting them - or the various sizes and file formats they arrived in. They also found it difficult to keep track of commissioned marketing materials. In 2013, the founding members of MVMT, a Los Angeles-based fashion accessory start-up, had a problem: They were struggling, with only a handful of employees, to manage a deluge of user-generated content from social media. They’re using Dropbox and Dropbox Paper as the centralized workspace for their team’s collaborative process, allowing them to alleviate the common frictions all great teams face.īelow, we explore how two innovative companies are using Dropbox to avoid three detrimental points of friction while moving toward greater collaboration and creativity. Even when teams are synced and creatively energized, points of friction can steer them off course, Dropbox’s researchers learned.Īccording to Lewis, workplaces need two things: transparent communication between team members and the tools to facilitate those conversations.Ĭomplex teams are finding ways to embrace this diversity. After sitting with teams from a multitude of disciplines, Dropbox uncovered a dozen common barriers to collaboration, such as clashing work styles and limited resources. Researchers from Dropbox, a leading global collaboration platform, gained insights while in Los Angeles, London, Berlin, Sydney and Tokyo to learn about the irksome obstacles facing professionals tasked with solving problems and moving work forward.
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